Campaigns
Carbon Dome — Spark
TikTokSalesActiveLimited budget48
Bleeding budget — click-through is low (0.8%).
Recommended: Pause or refresh
Amount spent€2,300+8% vs prev
Reach96,606+6% vs prev
Impressions299,479+11% vs prev
Frequency3.1×+0.4 vs prev
CPM€7.68−3% vs prev
Link clicks2,396+9% vs prev
CTR0.8%+0.2pt vs prev
CPC€0.96−4% vs prev
Results92+14% vs prev
Cost / result€25.00+7% vs prev
Conversion rate3.8%+0.3pt vs prev
ROAS2.5×+0.2× vs prev
Ad sets & ads
Per-ad-set performance
Advance set up and manages this campaign’s structure automatically — there’s nothing to tune here.
Spend & orders
7 daysBreakdown
Segment
SpendResultsCTR
- F 25–3418%€414171%
- M 25–3415%€345140.8%
- F 35–4416%€368150.7%
- M 35–4413%€299121%
- F 45–5412%€276110.8%
- M 45–5410%€23090.7%
- 18–249%€20781%
- 55+7%€16160.9%
Conversion funnel
Impressions299,479
0.8% continue · 99.2% drop-off
Link clicks2,396
78.1% continue · 21.9% drop-off
Landing page views1,871
15.2% continue · 84.8% drop-off
Add to cart285
32.3% continue · 67.7% drop-off
Purchases92
Ad relevance diagnostics
Compared with ads competing for the same audience.
- Quality ranking
- Below average
- Engagement rate ranking
- Below average
- Conversion rate ranking
- Below average
Relevance is slipping across the board — refresh the creative and tighten the audience to recover delivery.
Video performance
Hook rate26.8%
Hold rate45.6%
Avg. watch time5.7s
ThruPlays36,590
Strong hook — most scrollers stop to watch, and they stick around.
All metrics
Delivery
- Reach
- 96,606
- Impressions
- 299,479
- Frequency
- 3.10
- CPM (cost per 1,000 impressions)
- €7.68
- Amount spent
- €2,300
- Cost per 1,000 reached
- €23.81
Clicks & traffic
- Link clicks
- 2,396
- Unique link clicks
- 2,061
- CTR (link)
- 0.80%
- Outbound CTR
- 0.66%
- CPC (cost per link click)
- €0.96
- Landing page views
- 1,871
- Cost per landing page view
- €1.23
Engagement
- Post engagement
- 4,095
- Reactions
- 1,258
- Comments
- 151
- Shares
- 101
- Saves
- 189
- Page likes
- 63
- Engagement rate
- 1.37%
Video
- 3-second video views
- 80,212
- ThruPlays
- 36,590
- Hook rate
- 26.8%
- Hold rate
- 45.6%
- Avg. watch time
- 5.7s
- Cost per ThruPlay
- €0.06
Conversions
- Results
- 92
- Result rate
- 0.03%
- Cost per result
- €25.00
- Conversion rate (from clicks)
- 3.84%
- Add to cart
- 285
- Purchases
- 92
- Purchase conversion value
- €5,750
- ROAS
- 2.50×
- Average order value
- €62.50
Cost efficiency
- CPM
- €7.68
- CPC
- €0.96
- Cost per result
- €25.00
- Cost per landing page view
- €1.23