Budget

Budget

Ad budget across channels · June 2026 · Nextime Europe

Spent this month

€42K

of €50K budget · 84.0% used

Day 6 of 30Projected spend €210K · over budget

AI reallocation

Google is pacing under budget at 5.7× ROAS, while a tired Meta retargeting set is dragging. Move €40/day from Meta to Google to lift blended ROAS ~0.2×.

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Meta
5.0× ROASUnder pace

€18.4K / €22K

83.6% used

Google
5.7× ROASOn pace

€14.2K / €16K

88.8% used

TikTok
3.4× ROASUnder pace

€9.4K / €12K

78.3% used

The marker shows where spend should be this far into the month. Nextime pays each platform directly — this view tracks the internal budget, not invoices.