Campaigns
Summer Drop — Top View
TikTokAwarenessActiveLearning66
ROAS 3.2× is below your winners.
Recommended: Swap in fresh creative
Amount spent€2,900+8% vs prev
Reach192,321+6% vs prev
Impressions326,945+11% vs prev
Frequency1.7×+0.1 vs prev
CPM€8.87−3% vs prev
Link clicks2,943+9% vs prev
CTR0.9%+0.2pt vs prev
CPC€0.99−4% vs prev
Results148+14% vs prev
Cost / result€19.60+7% vs prev
Conversion rate5.0%+0.3pt vs prev
ROAS—Not tracked
Ad sets & ads
Per-ad-set performance
Advance set up and manages this campaign’s structure automatically — there’s nothing to tune here.
Spend & orders
7 daysBreakdown
Segment
SpendResultsCTR
- F 25–3418%€522270.7%
- M 25–3415%€435221.2%
- F 35–4416%€464241.1%
- M 35–4413%€377191%
- F 45–5412%€348181%
- M 45–5410%€290150.9%
- 18–249%€261130.9%
- 55+7%€203100.8%
Conversion funnel
Impressions326,945
0.9% continue · 99.1% drop-off
Link clicks2,943
79.2% continue · 20.8% drop-off
Landing page views2,331
6.3% continue · 93.7% drop-off
Leads148
Ad relevance diagnostics
Compared with ads competing for the same audience.
- Quality ranking
- Average
- Engagement rate ranking
- Average
- Conversion rate ranking
- Below average
Decent delivery, but conversion rate trails competitors — the landing step is the likely bottleneck.
Video performance
Hook rate20.8%
Hold rate44.9%
Avg. watch time9.1s
ThruPlays30,536
Hook could be stronger — many scroll past in the first 3 seconds, but retention drops after the hook — tighten the first 5 seconds.
All metrics
Delivery
- Reach
- 192,321
- Impressions
- 326,945
- Frequency
- 1.70
- CPM (cost per 1,000 impressions)
- €8.87
- Amount spent
- €2,900
- Cost per 1,000 reached
- €15.08
Clicks & traffic
- Link clicks
- 2,943
- Unique link clicks
- 2,531
- CTR (link)
- 0.90%
- Outbound CTR
- 0.74%
- CPC (cost per link click)
- €0.99
- Landing page views
- 2,331
- Cost per landing page view
- €1.24
Engagement
- Post engagement
- 4,797
- Reactions
- 1,373
- Comments
- 165
- Shares
- 110
- Saves
- 206
- Page likes
- 69
- Engagement rate
- 1.47%
Video
- 3-second video views
- 67,942
- ThruPlays
- 30,536
- Hook rate
- 20.8%
- Hold rate
- 44.9%
- Avg. watch time
- 9.1s
- Cost per ThruPlay
- €0.09
Conversions
- Results
- 148
- Result rate
- 0.05%
- Cost per result
- €19.60
- Conversion rate (from clicks)
- 5.03%
- Purchase value / ROAS
- Not tracked for this goal
Cost efficiency
- CPM
- €8.87
- CPC
- €0.99
- Cost per result
- €19.60
- Cost per landing page view
- €1.24