Campaigns
Aura Clock — UGC Spark Ads
TikTokSalesActiveActive79
ROAS 4.0× — keep it running.
Recommended: No action needed
HealthyCreator review — Videoad
In line with the campaign (4.1× ROAS).
HealthyTick-tock ASMR — Videoad
In line with the campaign (3.8× ROAS).
Fix: Recut the first 3 seconds with a punchier hook — most drop-off happens before the message lands.
Amount spent€4,200+8% vs prev
Reach181,520+6% vs prev
Impressions417,495+11% vs prev
Frequency2.3×+0.1 vs prev
CPM€10.06−3% vs prev
Link clicks5,427+9% vs prev
CTR1.3%+0.2pt vs prev
CPC€0.77−4% vs prev
Results268+14% vs prev
Cost / result€15.70+7% vs prev
Conversion rate4.9%+0.3pt vs prev
ROAS4.0×+0.2× vs prev
Ad sets & ads
Per-ad-set performance
Ad set
Spend
Reach
Impr.
CTR
CPC
Results
Cost / res.
Health
Broad — 18–34 EUActive
€4,200
298,933
597,865
1.3%
€0.54
268
€15.70
79
Spend & orders
7 daysBreakdown
Segment
SpendResultsCTR
- F 25–3418%€756481.3%
- M 25–3415%€630401.4%
- F 35–4416%€672431.4%
- M 35–4413%€546351.4%
- F 45–5412%€504321.5%
- M 45–5410%€420271.5%
- 18–249%€378241.6%
- 55+7%€294191.6%
Conversion funnel
Impressions417,495
1.3% continue · 98.7% drop-off
Link clicks5,427
68.4% continue · 31.6% drop-off
Landing page views3,710
22.4% continue · 77.6% drop-off
Add to cart831
32.3% continue · 67.7% drop-off
Purchases268
Ad relevance diagnostics
Compared with ads competing for the same audience.
- Quality ranking
- Average
- Engagement rate ranking
- Average
- Conversion rate ranking
- Below average
Decent delivery, but conversion rate trails competitors — the landing step is the likely bottleneck.
Video performance
Hook rate23.8%
Hold rate44.3%
Avg. watch time6.5s
ThruPlays43,950
Strong hook — most scrollers stop to watch, but retention drops after the hook — tighten the first 5 seconds.
All metrics
Delivery
- Reach
- 181,520
- Impressions
- 417,495
- Frequency
- 2.30
- CPM (cost per 1,000 impressions)
- €10.06
- Amount spent
- €4,200
- Cost per 1,000 reached
- €23.14
Clicks & traffic
- Link clicks
- 5,427
- Unique link clicks
- 4,667
- CTR (link)
- 1.30%
- Outbound CTR
- 1.07%
- CPC (cost per link click)
- €0.77
- Landing page views
- 3,710
- Cost per landing page view
- €1.13
Engagement
- Post engagement
- 7,793
- Reactions
- 1,753
- Comments
- 210
- Shares
- 140
- Saves
- 263
- Page likes
- 88
- Engagement rate
- 1.87%
Video
- 3-second video views
- 99,272
- ThruPlays
- 43,950
- Hook rate
- 23.8%
- Hold rate
- 44.3%
- Avg. watch time
- 6.5s
- Cost per ThruPlay
- €0.10
Conversions
- Results
- 268
- Result rate
- 0.06%
- Cost per result
- €15.70
- Conversion rate (from clicks)
- 4.94%
- Add to cart
- 831
- Purchases
- 268
- Purchase conversion value
- €16,800
- ROAS
- 4.00×
- Average order value
- €62.69
Cost efficiency
- CPM
- €10.06
- CPC
- €0.77
- Cost per result
- €15.70
- Cost per landing page view
- €1.13