Campaigns
Retargeting — Site visitors
SalesActiveLimited budget52
Bleeding budget — people see it too often (frequency 4.6×).
Recommended: Pause or refresh
Amount spent€3,100+8% vs prev
Reach94,518+6% vs prev
Impressions434,783+11% vs prev
Frequency4.6×+0.4 vs prev
CPM€7.13−3% vs prev
Link clicks6,087+9% vs prev
CTR1.4%+0.2pt vs prev
CPC€0.51−4% vs prev
Results96+14% vs prev
Cost / result€32.30+7% vs prev
Conversion rate1.6%+0.3pt vs prev
ROAS2.1×+0.2× vs prev
Ad sets & ads
Per-ad-set performance
Advance set up and manages this campaign’s structure automatically — there’s nothing to tune here.
Spend & orders
7 daysBreakdown
Segment
SpendResultsCTR
- F 25–3418%€558171.8%
- M 25–3415%€465141.1%
- F 35–4416%€496151.2%
- M 35–4413%€403121.3%
- F 45–5412%€372121.4%
- M 45–5410%€310101.5%
- 18–249%€27991.6%
- 55+7%€21771.7%
Conversion funnel
Impressions434,783
1.4% continue · 98.6% drop-off
Link clicks6,087
74.8% continue · 25.2% drop-off
Landing page views4,552
6.5% continue · 93.5% drop-off
Add to cart298
32.2% continue · 67.8% drop-off
Purchases96
Ad relevance diagnostics
Compared with ads competing for the same audience.
- Quality ranking
- Below average
- Engagement rate ranking
- Below average
- Conversion rate ranking
- Below average
Relevance is slipping across the board — refresh the creative and tighten the audience to recover delivery.
All metrics
Delivery
- Reach
- 94,518
- Impressions
- 434,783
- Frequency
- 4.60
- CPM (cost per 1,000 impressions)
- €7.13
- Amount spent
- €3,100
- Cost per 1,000 reached
- €32.80
Clicks & traffic
- Link clicks
- 6,087
- Unique link clicks
- 5,235
- CTR (link)
- 1.40%
- Outbound CTR
- 1.15%
- CPC (cost per link click)
- €0.51
- Landing page views
- 4,552
- Cost per landing page view
- €0.68
Engagement
- Post engagement
- 8,552
- Reactions
- 1,826
- Comments
- 219
- Shares
- 146
- Saves
- 274
- Page likes
- 91
- Engagement rate
- 1.97%
Conversions
- Results
- 96
- Result rate
- 0.02%
- Cost per result
- €32.30
- Conversion rate (from clicks)
- 1.58%
- Add to cart
- 298
- Purchases
- 96
- Purchase conversion value
- €6,510
- ROAS
- 2.10×
- Average order value
- €67.81
Cost efficiency
- CPM
- €7.13
- CPC
- €0.51
- Cost per result
- €32.30
- Cost per landing page view
- €0.68