Campaigns
Summer Collection — Prospecting
SalesActiveActive81
ROAS 5.2× — keep it running.
Recommended: No action needed
Amount spent€5,600+8% vs prev
Reach232,674+6% vs prev
Impressions511,883+11% vs prev
Frequency2.2×+0.1 vs prev
CPM€10.94−3% vs prev
Link clicks9,214+9% vs prev
CTR1.8%+0.2pt vs prev
CPC€0.61−4% vs prev
Results386+14% vs prev
Cost / result€14.50+7% vs prev
Conversion rate4.2%+0.3pt vs prev
ROAS5.2×+0.2× vs prev
Ad sets & ads
Per-ad-set performance
Advance set up and manages this campaign’s structure automatically — there’s nothing to tune here.
Spend & orders
7 daysBreakdown
Segment
SpendResultsCTR
- F 25–3418%€1,008692%
- M 25–3415%€840581.9%
- F 35–4416%€896621.9%
- M 35–4413%€728501.8%
- F 45–5412%€672461.7%
- M 45–5410%€560391.7%
- 18–249%€504351.6%
- 55+7%€392271.6%
Conversion funnel
Impressions511,883
1.8% continue · 98.2% drop-off
Link clicks9,214
73.6% continue · 26.4% drop-off
Landing page views6,785
17.6% continue · 82.4% drop-off
Add to cart1,197
32.2% continue · 67.8% drop-off
Purchases386
Ad relevance diagnostics
Compared with ads competing for the same audience.
- Quality ranking
- Above average
- Engagement rate ranking
- Above average
- Conversion rate ranking
- Average
Strong creative and audience fit — this campaign competes well in the auction.
All metrics
Delivery
- Reach
- 232,674
- Impressions
- 511,883
- Frequency
- 2.20
- CPM (cost per 1,000 impressions)
- €10.94
- Amount spent
- €5,600
- Cost per 1,000 reached
- €24.07
Clicks & traffic
- Link clicks
- 9,214
- Unique link clicks
- 7,924
- CTR (link)
- 1.80%
- Outbound CTR
- 1.48%
- CPC (cost per link click)
- €0.61
- Landing page views
- 6,785
- Cost per landing page view
- €0.83
Engagement
- Post engagement
- 12,117
- Reactions
- 2,150
- Comments
- 258
- Shares
- 172
- Saves
- 323
- Page likes
- 108
- Engagement rate
- 2.37%
Conversions
- Results
- 386
- Result rate
- 0.08%
- Cost per result
- €14.50
- Conversion rate (from clicks)
- 4.19%
- Add to cart
- 1,197
- Purchases
- 386
- Purchase conversion value
- €29,120
- ROAS
- 5.20×
- Average order value
- €75.44
Cost efficiency
- CPM
- €10.94
- CPC
- €0.61
- Cost per result
- €14.50
- Cost per landing page view
- €0.83