Campaigns
Aura Wall Clock — Advantage+ Shopping
SalesActiveActive90
ROAS 5.8× with healthy delivery — it can absorb more budget.
Recommended: Raise budget +20%
BoostAura lifestyle — Imagead
Best in this campaign — 6.2× ROAS at €13.30/order.
BoostDesigner talk — Videoad
Best in this campaign — 5.4× ROAS at €15.10/order.
Fix: Recut the first 3 seconds with a punchier hook — most drop-off happens before the message lands.
Amount spent€7,200+8% vs prev
Reach388,664+6% vs prev
Impressions738,462+11% vs prev
Frequency1.9×+0.1 vs prev
CPM€9.75−3% vs prev
Link clicks16,246+9% vs prev
CTR2.2%+0.2pt vs prev
CPC€0.44−4% vs prev
Results512+14% vs prev
Cost / result€14.10+7% vs prev
Conversion rate3.2%+0.3pt vs prev
ROAS5.8×+0.2× vs prev
Ad sets & ads
Per-ad-set performance
Ad set
Spend
Reach
Impr.
CTR
CPC
Results
Cost / res.
Health
Broad — EU prospectingActive
€4,400
114,306
445,795
2.3%
€0.43
318
€13.80
92
Lookalike 2% — buyersActive
€2,800
62,577
237,792
2%
€0.59
194
€14.40
86
Spend & orders
7 daysBreakdown
Segment
SpendResultsCTR
- F 25–3418%€1,296922%
- M 25–3415%€1,080771.7%
- F 35–4416%€1,152822.6%
- M 35–4413%€936672.3%
- F 45–5412%€864612%
- M 45–5410%€720511.7%
- 18–249%€648462.6%
- 55+7%€504362.3%
Conversion funnel
Impressions738,462
2.2% continue · 97.8% drop-off
Link clicks16,246
72.5% continue · 27.5% drop-off
Landing page views11,778
13.5% continue · 86.5% drop-off
Add to cart1,587
32.3% continue · 67.7% drop-off
Purchases512
Ad relevance diagnostics
Compared with ads competing for the same audience.
- Quality ranking
- Above average
- Engagement rate ranking
- Above average
- Conversion rate ranking
- Average
Strong creative and audience fit — this campaign competes well in the auction.
Video performance
Hook rate26.3%
Hold rate40.8%
Avg. watch time7.8s
ThruPlays79,315
Strong hook — most scrollers stop to watch, but retention drops after the hook — tighten the first 5 seconds.
All metrics
Delivery
- Reach
- 388,664
- Impressions
- 738,462
- Frequency
- 1.90
- CPM (cost per 1,000 impressions)
- €9.75
- Amount spent
- €7,200
- Cost per 1,000 reached
- €18.52
Clicks & traffic
- Link clicks
- 16,246
- Unique link clicks
- 13,972
- CTR (link)
- 2.20%
- Outbound CTR
- 1.80%
- CPC (cost per link click)
- €0.44
- Landing page views
- 11,778
- Cost per landing page view
- €0.61
Engagement
- Post engagement
- 20,433
- Reactions
- 3,102
- Comments
- 372
- Shares
- 248
- Saves
- 465
- Page likes
- 155
- Engagement rate
- 2.77%
Video
- 3-second video views
- 194,400
- ThruPlays
- 79,315
- Hook rate
- 26.3%
- Hold rate
- 40.8%
- Avg. watch time
- 7.8s
- Cost per ThruPlay
- €0.09
Conversions
- Results
- 512
- Result rate
- 0.07%
- Cost per result
- €14.10
- Conversion rate (from clicks)
- 3.15%
- Add to cart
- 1,587
- Purchases
- 512
- Purchase conversion value
- €41,760
- ROAS
- 5.80×
- Average order value
- €81.56
Cost efficiency
- CPM
- €9.75
- CPC
- €0.44
- Cost per result
- €14.10
- Cost per landing page view
- €0.61