Campaigns
Demand Gen — Design lovers
GoogleSalesPausedOff61
Not spending or delivering right now.
Recommended: Review & relaunch
Amount spent€3,500+8% vs prev
Reach182,482+6% vs prev
Impressions364,964+11% vs prev
Frequency2.0×+0.1 vs prev
CPM€9.59−3% vs prev
Link clicks4,380+9% vs prev
CTR1.2%+0.2pt vs prev
CPC€0.80−4% vs prev
Results155+14% vs prev
Cost / result€22.60+7% vs prev
Conversion rate3.5%+0.3pt vs prev
ROAS3.5×+0.2× vs prev
Ad sets & ads
Per-ad-set performance
Advance set up and manages this campaign’s structure automatically — there’s nothing to tune here.
Spend & orders
7 daysBreakdown
Segment
SpendResultsCTR
- F 25–3418%€630281%
- M 25–3415%€525231.4%
- F 35–4416%€560251.1%
- M 35–4413%€455201.5%
- F 45–5412%€420191.3%
- M 45–5410%€350161%
- 18–249%€315141.4%
- 55+7%€245111.1%
Conversion funnel
Impressions364,964
1.2% continue · 98.8% drop-off
Link clicks4,380
77.5% continue · 22.5% drop-off
Landing page views3,396
14.2% continue · 85.8% drop-off
Add to cart481
32.2% continue · 67.8% drop-off
Purchases155
Ad relevance diagnostics
Compared with ads competing for the same audience.
- Quality ranking
- Average
- Engagement rate ranking
- Average
- Conversion rate ranking
- Below average
Decent delivery, but conversion rate trails competitors — the landing step is the likely bottleneck.
Video performance
Hook rate20.8%
Hold rate39%
Avg. watch time10s
ThruPlays29,636
Hook could be stronger — many scroll past in the first 3 seconds, but retention drops after the hook — tighten the first 5 seconds.
All metrics
Delivery
- Reach
- 182,482
- Impressions
- 364,964
- Frequency
- 2.00
- CPM (cost per 1,000 impressions)
- €9.59
- Amount spent
- €3,500
- Cost per 1,000 reached
- €19.18
Clicks & traffic
- Link clicks
- 4,380
- Unique link clicks
- 3,767
- CTR (link)
- 1.20%
- Outbound CTR
- 0.98%
- CPC (cost per link click)
- €0.80
- Landing page views
- 3,396
- Cost per landing page view
- €1.03
Engagement
- Post engagement
- 6,450
- Reactions
- 1,533
- Comments
- 184
- Shares
- 123
- Saves
- 230
- Page likes
- 77
- Engagement rate
- 1.77%
Video
- 3-second video views
- 75,975
- ThruPlays
- 29,636
- Hook rate
- 20.8%
- Hold rate
- 39.0%
- Avg. watch time
- 10s
- Cost per ThruPlay
- €0.12
Conversions
- Results
- 155
- Result rate
- 0.04%
- Cost per result
- €22.60
- Conversion rate (from clicks)
- 3.54%
- Add to cart
- 481
- Purchases
- 155
- Purchase conversion value
- €12,250
- ROAS
- 3.50×
- Average order value
- €79.03
Cost efficiency
- CPM
- €9.59
- CPC
- €0.80
- Cost per result
- €22.60
- Cost per landing page view
- €1.03