Campaigns
Search — Brand & competitors
GoogleSalesActiveActive88
ROAS 5.7× with healthy delivery — it can absorb more budget.
Recommended: Raise budget +20%
Amount spent€3,900+8% vs prev
Reach422,078+6% vs prev
Impressions464,286+11% vs prev
Frequency1.1×+0.1 vs prev
CPM€8.40−3% vs prev
Link clicks28,321+9% vs prev
CTR6.1%+0.2pt vs prev
CPC€0.14−4% vs prev
Results268+14% vs prev
Cost / result€14.60+7% vs prev
Conversion rate0.9%+0.3pt vs prev
ROAS5.7×+0.2× vs prev
Ad sets & ads
Per-ad-set performance
Advance set up and manages this campaign’s structure automatically — there’s nothing to tune here.
Spend & orders
7 daysBreakdown
Segment
SpendResultsCTR
- F 25–3418%€702487.4%
- M 25–3415%€585405.4%
- F 35–4416%€624436.8%
- M 35–4413%€507354.8%
- F 45–5412%€468326.1%
- M 45–5410%€390277.4%
- 18–249%€351245.4%
- 55+7%€273196.8%
Conversion funnel
Impressions464,286
6.1% continue · 93.9% drop-off
Link clicks28,321
76.4% continue · 23.6% drop-off
Landing page views21,637
3.8% continue · 96.2% drop-off
Add to cart831
32.3% continue · 67.7% drop-off
Purchases268
Ad relevance diagnostics
Compared with ads competing for the same audience.
- Quality ranking
- Above average
- Engagement rate ranking
- Above average
- Conversion rate ranking
- Average
Strong creative and audience fit — this campaign competes well in the auction.
All metrics
Delivery
- Reach
- 422,078
- Impressions
- 464,286
- Frequency
- 1.10
- CPM (cost per 1,000 impressions)
- €8.40
- Amount spent
- €3,900
- Cost per 1,000 reached
- €9.24
Clicks & traffic
- Link clicks
- 28,321
- Unique link clicks
- 24,356
- CTR (link)
- 6.10%
- Outbound CTR
- 5.00%
- CPC (cost per link click)
- €0.14
- Landing page views
- 21,637
- Cost per landing page view
- €0.18
Engagement
- Post engagement
- 30,954
- Reactions
- 1,950
- Comments
- 234
- Shares
- 156
- Saves
- 293
- Page likes
- 98
- Engagement rate
- 6.67%
Conversions
- Results
- 268
- Result rate
- 0.06%
- Cost per result
- €14.60
- Conversion rate (from clicks)
- 0.95%
- Add to cart
- 831
- Purchases
- 268
- Purchase conversion value
- €22,230
- ROAS
- 5.70×
- Average order value
- €82.95
Cost efficiency
- CPM
- €8.40
- CPC
- €0.14
- Cost per result
- €14.60
- Cost per landing page view
- €0.18