Campaigns
Shopping — All clocks (PMax)
GoogleSalesActiveActive94
ROAS 6.8× with healthy delivery — it can absorb more budget.
Recommended: Raise budget +20%
BoostWall clocks — Shopping feedad
Best in this campaign — 7.1× ROAS at €11.00/order.
BoostTable clocks — Shopping feedad
Best in this campaign — 6.3× ROAS at €12.50/order.
Fix: Test a bolder image and a sharper first line — the current hook isn't stopping the scroll.
Amount spent€6,800+8% vs prev
Reach473,406+6% vs prev
Impressions568,087+11% vs prev
Frequency1.2×+0.1 vs prev
CPM€11.97−3% vs prev
Link clicks5,113+9% vs prev
CTR0.9%+0.2pt vs prev
CPC€1.33−4% vs prev
Results588+14% vs prev
Cost / result€11.60+7% vs prev
Conversion rate11.5%+0.3pt vs prev
ROAS6.8×+0.2× vs prev
Ad sets & ads
Per-ad-set performance
Ad set
Spend
Reach
Impr.
CTR
CPC
Results
Cost / res.
Health
Asset group — Wall clocksActive
€4,100
212,523
552,561
0.95%
€0.78
372
€11.00
95
Asset group — Table & alarmActive
€2,700
82,383
230,671
0.82%
€1.43
216
€12.50
90
Spend & orders
7 daysBreakdown
Segment
SpendResultsCTR
- F 25–3418%€1,2241061.1%
- M 25–3415%€1,020881.1%
- F 35–4416%€1,088941.1%
- M 35–4413%€884761%
- F 45–5412%€816711%
- M 45–5410%€680591%
- 18–249%€612531%
- 55+7%€476411%
Conversion funnel
Impressions568,087
0.9% continue · 99.1% drop-off
Link clicks5,113
79.8% continue · 20.2% drop-off
Landing page views4,081
44.7% continue · 55.3% drop-off
Add to cart1,823
32.3% continue · 67.7% drop-off
Purchases588
Ad relevance diagnostics
Compared with ads competing for the same audience.
- Quality ranking
- Above average
- Engagement rate ranking
- Above average
- Conversion rate ranking
- Average
Strong creative and audience fit — this campaign competes well in the auction.
All metrics
Delivery
- Reach
- 473,406
- Impressions
- 568,087
- Frequency
- 1.20
- CPM (cost per 1,000 impressions)
- €11.97
- Amount spent
- €6,800
- Cost per 1,000 reached
- €14.36
Clicks & traffic
- Link clicks
- 5,113
- Unique link clicks
- 4,397
- CTR (link)
- 0.90%
- Outbound CTR
- 0.74%
- CPC (cost per link click)
- €1.33
- Landing page views
- 4,081
- Cost per landing page view
- €1.67
Engagement
- Post engagement
- 8,334
- Reactions
- 2,386
- Comments
- 286
- Shares
- 191
- Saves
- 358
- Page likes
- 119
- Engagement rate
- 1.47%
Conversions
- Results
- 588
- Result rate
- 0.10%
- Cost per result
- €11.60
- Conversion rate (from clicks)
- 11.50%
- Add to cart
- 1,823
- Purchases
- 588
- Purchase conversion value
- €46,240
- ROAS
- 6.80×
- Average order value
- €78.64
Cost efficiency
- CPM
- €11.97
- CPC
- €1.33
- Cost per result
- €11.60
- Cost per landing page view
- €1.67